February 2017 - CONFIDENTIAL Update for the 'StayBillety Stable'
Hello StayBillety supporters (aka 'the Stable')... here is your monthly update... #ComeOnIn.
Pending Affiliate Contracts: We have six pending affiliate contracts, one new one went out in January. One new agreement will be sent today and I anticipate several of the pending contracts (US and Canada) to be completed this month.
User Update: Our 1st Year Goal is 1000 Users (March is coming up fast!)
Month over month % increase in registered Users:
Oct - Nov >> 20%
Nov - Dec >> 19%
Dec - Jan >> 5%
Jan - Feb >> 41%
Average Month over Month increase to date: 20.8%
Well, it's never a deal until it is a deal. The January announcement of a CAO coming on board proved to be premature. Despite my level of confidence in reaching an agreement, that did not occur. Let's say StayBillety was 'pants-ed' .
Moving onward... I'm in discussions with a CTO candidate who also holds an MBA with a strong technology focus... which could be just the combination to help drive growth and product development.
On the investor front, I continue to nurture the investor mentioned last month. No significant activity to report. My focus for the next several months is on building the business to make it as attractive as possible to the investment community.
MARKETING & TECH
Social Media and PR team were busy in January: we officially launched with Ryerson University - and participated in their Housing Fair last week, and took part in events in Ottawa supporting our Run Ottawa/Ottawa Marathon partnership.
Here are links to some of our recent media coverage:
Our marketing focus is on supporting 'growth hacking' and business development to increase Affiliate, User and Host numbers heading in to the summer travel planning season.
We have infiltrated several Airbnb Host Groups on Facebook and are working to bring those active 'early adopters' to StayBillety to increase our listings. Universally, they seem to take kindly to 'female entrepreneurs over 50'!
A number have added us to their marketing arsenal for their B&B properties/spaces. They're an interesting 'breed' with unique needs, not all perfectly aligned with the StayBillety mission (particularly the ones removing housing from their local markets). They are great at giving feedback and have helped identify a number of product improvements for 'StayBillety 2.0'.
WHERE YOU CAN, AS ALWAYS, HELP...
1. Register! Become a Guest if traveling; list your space as a Host
3. Leads/introductions for seed &/or angel investors/financing/funding sources are always welcome
4. Spread the word to your friends, family, colleagues… encourage them to be HOSTS (check out our current 'requests'). We'll here to help set them up on the site, should they have any concerns.
Please let me know if you have any questions or if any of this message requires additional clarification.
Thanks for your continued support of StayBillety. May your February be filled with love and chocolate!
Shared Interests. Shared Roof.
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Launched in March 2016 and based in Cambridge, Ontario (Waterloo Region), StayBillety is an international affordable, online accommodation service connecting like-minded guests and hosts. Celebrating community with its unique affinity-based affiliate model, StayBillety is also a social enterprise whose business supports charitable organizations. With StayBillety, guests traveling for concerts, commencements or competitions connect with enterprising hosts who share their common interests. Click here for press kit and media page. Visit StayBillety’s Facebook and follow @StayBillety #ComeOnIn